The purpose of this site is to help you understand how to implement Santa Fe Christian Schools branding guidelines across all communications. Consistency is important to the success of our overall brand recognition. On this page, you’ll find all the tools you need to use the school and athletic logos, the brand color scheme and much more. All artwork is vector-based and was created in Adobe Illustrator. Preferred format is AI. Files are available in the following formats: AI, PDF, TIFF and JPEG.
Note to Vendors:
If you have a question on a situation not covered in these guidelines, please contact Dawn Saunders. We’re here to help.
Please note that all artwork is vector-based and was created in Adobe Illustrator. Preferred format is AI. Files are available in the following formats: AI, PDF, TIFF and JPEG.
School name usage
Santa Fe Christian Schools
Must be represented on one line, do not split school name onto two or more lines.
Standard fonts:
SANS SERIF: FUTURA, ALL CAPS; Roboto Caps/lc
SERIF: Frank Ruhl Libre (All caps or Caps/lc)
school brandmark colors
Colors
Primary colors: RED, WHITE
Accent color: GOLD
Color Symbolism
Red: Blood of Jesus
White: Purification by Jesus
Gold: Crowning Glory of God
Pantone Process Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HEX#: 000000
color applications
Red/gold
(on white backgrounds)
Red
(on white backgrounds when printing in one color)
Black
(on white backgrounds when printing in one color)
Background Guidelines
White/Gold
(on dark backgrounds)
White
(on dark backgrounds)
brandmark hierarchy
Primary School Brandmark
Use the primary school brandmark on all external communications.
Secondary School Brandmark
Use these secondary logos when
production limitations prevent the use
of the primary logo. The logo at the
right is the only approved alternative to
the primary logo, and should be used
sparingly.
minimum size
Primary School Brandmark
1" wide when using primary school brandmark
Secondary School Brandmark
75" (3/4") wide when using secondary school brandmark
approved school fonts
Primary School Brandmark
The approved font famlies for all school materials are Verdana, Helvetica, Futura, Whitney, Whitney Condensed, and Century Schoolbook.
Note:
Century Schoolbook Book (not Bold) with a kerning of –25 may be used for headlines.
Body Copy
Headlines
approved athletic identities
Primary Eagle Brandmark
Secondary Eagle Brandmark
Cross Accent Mark
Primary Lettermark
Secondary Lettermark
athletic identity rules
Use of “Athletics" and “EAGLES"
When using the primary eagle brandmark, use either a team name (such as “FOOT BALL") or “Athletics." When using the primary lettermark, use either “eagles," “athletics" or a team name.
Modification:
The “SFC EAGLES" wordmark may be used for sports equipment and signage.
Note:
If “Santa Fe Christian" is used for collateral materials (such as posters), team jerseys or apparel, it must always appear on one line.
minimum size
Note:
Always maintain uniform proportion/ scaling when resizing any or all SFC marks.
.75" (3/4") wide
is the minimum size for primary eagle brandmark;
.5" (1/2") wide
is the minimum for the lettermark.
typography
The approved font for team names is City Medium Italic with a .25 point stroke and 150 letter spacing. Capital letters must be used in all instances. The approved font for team uniform numbers are City Bold Roman or City Bold Italic.
athletic colors
Colors
Primary colors: RED, WHITE
Accent color: GOLD
Color Symbolism
Red: Blood of Jesus
White: Purification by Jesus
Gold: Crowning Glory of God
Pantone Process Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HEX#: 000000
EAGLE BRANDMARK COLOR APPLICATIONS
Preferred:
Two ink colors
RED and BLACK
Modification:
Although not preferred, one ink color may be used in special circumstances.
RED or BLACK
NOTE:
Eagle head must remain filled with white at all times.
Use of Gold accent color
You may use the gold accent color around the perimeter of the brandmark, but only for applications in which the mark appears larger than 4" in width.
Background COLOR GUIDELINES
Two-color primary or secondary brandmark may be used on the following background colors:
White, Red, Black
Red/Black
(on white backgrounds)
White/Black
(on red backgrounds)
White/Red
(on black backgrounds)
One-color primary or secondary brandmark may be used on the following background color: White
Red
on White
Background
Black
on White
Background
Gray may be used as a background color for workout attire and coach’s jerseysonly.
Three ink colors: Red, black and white
Two ink colors: Black and white
One ink color: Black only
TEAM NAMES USING the Eagle BRANDMARK
Use the primary eagle brandmark with team name spelled out and aesthetically centered underneath.
White: Purification by Jesus Gold: Crowning Glory of God
Note:
Do not use the word “EAGLES" underneath the brandmark.
Lettermark COLOR APPLICATIONS
Note:
Use the word “EAGLES" with the lettermark ONLY (do not use the word “EAGLES" with the brandmark.)
Two ink colors:
Red and black
One ink color:
Red
One ink color:
Black
BACKGROUND COLOR Guidelines for Lettermark
Two-color primary or secondary lettermark may be used on the following background colors: White, Red, Black
Note: When using two ink colors, the “SFC" must always be filled with red.
Red and black on white background
White and Black on red background
White and Red on black background
One-color lettermark may be used on the following background color: White
Black on white
Red on white
Modification:
When printing the letter mark onto red or black backgrounds, only a modified outlined version of the primary or secondary lettermark may be used.
White (outline) on Red
(No fill)
White (outline) on Black
(No fill)
ALTERNATE BACKGROUND COLOR Guidelines for Lettermark
Gray may be used as a background color for workout attire and coach’s jerseys only. One ink color: White or Black
MODIFICATION: When printing onto a gray background, only a modified outlined version of the lettermark may be used.
White (outline) on Gray
(No fill)
Black (outline) on Gray
(No fill)
Team Names USING THE Lettermark
Use the SFC lettermark with team name spelled out and aesthetically centered underneath.
CROSS ACCENT MARK
Eagle/Cross to be used ONLY when “SFC" or “Santa Fe Christian" appears elsewhere on the garment or publication.
Eagle head not permissible to use by itself; must always be used in conjunction with the cross.
2 color Red, Black
Eagle head must always be filled with white. DO NOT FLIP/REFLECT the eagle head; the beak must always be on the right.
NOTE: Do not use cross accent in conjunction with primary eagle brandmark.
team uniforms
Use the secondary eagle brandmark in the following ink colors: RED and BLACK or RED ONLY
Team Jersey Example with Secondary Brandmark
Two Color
One Color
Use primary SFC lettermark in the following ink colors: red and black
or red only. Font for numerals is City Bold.
Team Jersey with Secondary Lettermark
Two Color
One Color
Team Shorts
athletic team hat
Use primary eagle brandmark in three colors: red, black and white
Use primary lettermark in three colors: red, black and white
Note:
When using the lettermark, it’s permissable to use the cross accent on right side (Option A)OR back of hat (Option B), but not both.
athletic hat variation
Use SFC accent in three colors: red, black and white
Note: When using the cross accent, the SFC lettermark must be present elsewhere on the hat or apparell item. The lettermark may be used either on the right side (Option A) OR the back of the cap (Option B), but not both.
Option A
Option B
helmets
Use SFC accent in three colors: red, black and white
NOTE: When using the cross accent, the SFC lettermark must be present elsewhere on the helmet, hat or apparell item.
Front View
Three-Quarter View
Back View
equipment bags
Use primary eagle brandmark with team name underneath or the word mark “SFC EAGLES."
NOTE: When using the cross accent, the SFC lettermark must be present elsewhere on the helmet, hat or apparell item.
branding contacts
If you have questions regarding how to implement the SFC school or athletic branding guidelines, please contact Dawn Saunders at dsaunders@sfcs.net.
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