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Brand Guidelines | Santa Fe Christian Schools
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Branding Guidelines

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The purpose of this site is to help you understand how to implement Santa Fe Christian Schools branding guidelines across all communications. Consistency is important to the success of our overall brand recognition. On this page, you’ll find all the tools you need to use the school and athletic logos, the brand color scheme and much more. All artwork is vector-based and was created in Adobe Illustrator. Preferred format is AI. Files are available in the following formats: AI, PDF, TIFF and JPEG.

Note to Vendors:

If you have a question on a situation not covered in these guidelines, please contact  Dawn Saunders. We’re here to help.

Please note that all artwork is vector-based and was created in Adobe Illustrator. Preferred format is AI. Files are available in the following formats: AI, PDF, TIFF and JPEG.

School name usage

Santa Fe Christian Schools Must be represented on one line, do not split school name onto two or more lines.

Santa Fe Christian Schools

Standard fonts:

San Serif: Futura, all caps


(Useful for headlines and captions)

Santa Fe Christian Schools
Santa Fe Christian

Serif: Century Schoolbook,

-20% letter spacing, upper and lower case

santa fe secondary

school brandmark colors

Colors


Primary colors: RED, WHITE
Accent color: GOLD

Color Symbolism


Red: Blood of Jesus
White: Purification by Jesus
Gold: Crowning Glory of God

  •  

    SFC Red Values


    Pantone 201C
    CMYK: 10, 100, 78, 25
    RGB: 172, 20, 47
    HEX#: ac142f

  •  

    SFC Gold Values


    Pantone 131
    CMYK: 0, 30, 100, 10
    RGB: 223, 166, 41
    HEX#: e5a812

  •  

    SFC Black Values


    Pantone Process Black
    CMYK: 0, 0, 0, 100
    RGB: 0, 0, 0
    HEX#: 000000

color applications

  • red gold

    Red/gold (on white backgrounds)

  • red

    Red (on white backgrounds when printing in one color)

  • black

    Black (on white backgrounds when printing in one color)

Background Guidelines

White/Gold (on dark backgrounds)

  • red gold
  • santa fe schools red
  • santa fe schools black

White (on dark backgrounds)

  • santa fe schools whiter
  • santa fe schools whiteb

brandmark hierarchy

  • brandmark hierarchy

    Primary School Brandmark

    Use the primary school brandmark on all external communications.

  • brandmark hierarchy

    Secondary School Brandmark

    Use these secondary logos when
    production limitations prevent the use
    of the primary logo. The logo at the
    right is the only approved alternative to
    the primary logo, and should be used
    sparingly.

minimum size

  • size 1

    Primary School Brandmark

    1" wide when using primary school brandmark

  • size 2

    Secondary School Brandmark

    75" (3/4") wide when using secondary school brandmark

approved school fonts

Primary School Brandmark

The approved font famlies for all school materials are Verdana, Helvetica, Futura, Whitney, Whitney Condensed, and Century Schoolbook.

Note:

Century Schoolbook Book (not Bold) with a kerning of –25 may be used for headlines.

  • Body Copy

    fonts 1

  • Headlines

    fonts 2

approved athletic identities

  • identity 1

    Primary Eagle
    Brandmark

  • identity 2

    Secondary Eagle
    Brandmark

  • identity 3

    Cross Accent Mark

  • identity 4

    Primary Lettermark

  • identity 5

    Secondary Lettermark

athletic identity rules

Use of “Athletics" and “EAGLES"

When using the primary eagle brandmark, use either a team name (such as “FOOT BALL") or “Athletics." When using the primary lettermark, use either “eagles," “athletics" or a team name.

  • identity 1
  • eagles
  • eagles2

Modification:

The “SFC EAGLES" wordmark may be used for sports equipment and signage.

sfc eagles

Note:

If “Santa Fe Christian" is used for collateral materials (such as posters), team jerseys or apparel, it must always appear on one line.

  • santa fe 1
  • santa fe2

minimum size

Note:

Always maintain uniform proportion/ scaling when resizing any or all SFC marks.

  • sfc

    .75" (3/4") wide

    is the minimum size for primary eagle brandmark;

  • minimum for the lettermark

    .5" (1/2") wide

    is the minimum for the lettermark.

typography

The approved font for team names is City Medium Italic with a .25 point stroke and 150 letter spacing. Capital letters must be used in all instances. The approved font for team uniform numbers are City Bold Roman or City Bold Italic.

typography

athletic colors

Colors

Primary colors: RED, WHITE
Accent color: GOLD

Color Symbolism

Red: Blood of Jesus
White: Purification by Jesus
Gold: Crowning Glory of God

  •  

    SFC Red Values

    Pantone 201C
    CMYK: 10, 100, 78, 25
    RGB: 172, 20, 47
    HEX#: ac142f

  •  

    SFC Gold Values

    Pantone 131
    CMYK: 0, 30, 100, 10
    RGB: 223, 166, 41
    HEX#: e5a812

  •  

    SFC Black Values

    Pantone Process Black
    CMYK: 0, 0, 0, 100
    RGB: 0, 0, 0
    HEX#: 000000

EAGLE BRANDMARK COLOR APPLICATIONS

Preferred:

Two ink colors RED and BLACK

  • identity 1
  • identity 2

Modification:

Although not preferred, one ink color may be used in special circumstances.
RED or BLACK

NOTE:

Eagle head must remain filled with white at all times.

  • sfc red 1
  • sfc red 2
  • sfc black 1
  • sfc black 2

Use of Gold accent color

You may use the gold accent color around the perimeter of the brandmark, but only for applications in which the mark appears larger than 4" in width.

  • sfc gold

Background COLOR GUIDELINES

Two-color primary or secondary brandmark may be used on the following background colors: White, Red, Black

  • sfc bg 1
  • sfc bg 2
  • sfc bg 3
  • sfc bg4

    Red/Black (on white backgrounds)

  • sfc bg5

    White/Black (on red backgrounds)

  • sfc bg6

    White/Red (on black backgrounds)

One-color primary or secondary brandmark may be used on the following background color:
White

  • sfc bg1
  • sfc bg2
  • sfc bg4

    Red on White
    Background

  • Black on White Background

    Black on White
    Background

Gray may be used as a background color for workout attire and coach’s jerseysonly.
Three ink colors: Red, black and white
Two ink colors: Black and white
One ink color: Black only

  • Three ink colors:  Red, black and white
  • Two ink colors: Black and white
  • One ink color: Black only

TEAM NAMES USING the Eagle BRANDMARK

Use the primary eagle brandmark with team name spelled out and aesthetically centered underneath.

White: Purification by Jesus
Gold: Crowning Glory of God

  • sfc golf
  • sfc lacrosse
  • sfc waterpolo

Note: Do not use the word “EAGLES" underneath the brandmark.

  • sfc no

Lettermark COLOR APPLICATIONS

Note: Use the word “EAGLES" with the lettermark ONLY (do not use the word “EAGLES" with the brandmark.)

  • sfc ink1

    Two ink colors: Red and black

  • Two ink colors:Red and black

    One ink color: Red

  • One ink color:Red

    One ink color: Black

BACKGROUND COLOR Guidelines for Lettermark

Two-color primary or secondary lettermark may be used on the following background colors:
White, Red, Black

Note: When using two ink colors, the “SFC" must always be filled with red.

  • White, Red, Black
  • sfc letters 2
  • sfc letters 3
  • Red and black on white background

    Red and black on white background

  • White and Black on red background

    White and Black on red background

  • White and Red on black background

    White and Red on black background

One-color lettermark may be used on the following background color: White

  • Black on white

    Black on white

  •  Red on white

    Red on white

Modification: When printing the letter mark onto red or black backgrounds, only a modified outlined version of the primary or secondary lettermark may be used.

  • White (outline) on Red(No fill)

    White (outline) on Red
    (No fill)

  • White (outline)  on Black (No fill)

    White (outline) on Black
    (No fill)

ALTERNATE BACKGROUND COLOR Guidelines for Lettermark

Gray may be used as a background color for workout attire and coach’s jerseys only. One ink color: White or Black

MODIFICATION: When printing onto a gray background, only a modified outlined version of the lettermark may be used.

  • White (outline) on Gray (No fill)

    White (outline) on Gray
    (No fill)

  • Black (outline) on Gray (No fill)

    Black (outline) on Gray
    (No fill)

Team Names USING THE Lettermark

Use the SFC lettermark with team name spelled out and aesthetically centered underneath.

  • sfc football
  • sfc waterpolo 1
  • sfc basketball
  • sfc swim
  • sfc soccer
  • sfc tennis

CROSS ACCENT MARK

Eagle/Cross to be used ONLY when “SFC" or “Santa Fe Christian" appears elsewhere on the garment or publication.

Eagle head not permissible to use by itself; must always be used in conjunction with the cross.

  • eagle cross

    2 color
    Red, Black

Eagle head must always be filled with white. DO NOT FLIP/REFLECT the eagle head; the beak must always be on the right.

NOTE: Do not use cross accent in conjunction with primary eagle brandmark.

  • eagle cross 1
  • eagle cross 2
  • eagle cross 3

team uniforms

Use the secondary eagle brandmark in the following ink colors: RED and BLACK or RED ONLY

Team Jersey Example with Secondary Brandmark

  • tshirt 1

    Two Color

  • tshirt 2

    One Color

Use primary SFC lettermark in the following ink colors: red and black
or red only. Font for numerals is City Bold.

Team Jersey with Secondary Lettermark

  • sfc tshirt1

    Two Color

  • sfc tshirt 2

    One Color

  • sfc tshirt 3

    Team Shorts

athletic team hat

Use primary eagle brandmark in three colors: red, black and white

  • hat 1
  • hat 2
  • hat 3

Use primary lettermark in three colors: red, black and white

  • hat 4
  • hat 5
  • hat 6

Note: When using the lettermark, it’s permissable to use the cross accent on right side (Option A)OR back of hat (Option B), but not both.

athletic hat variation

Use SFC accent in three colors: red, black and white

Note: When using the cross accent, the SFC lettermark must be present elsewhere on the hat or apparell item. The lettermark may be used either on the right side (Option A) OR the back of the cap (Option B), but not both.

Option A

  • sfc hat 1
  • sfc hat 2
  • sfc hat 3

Option B

  • sfc hat 4
  • sfc hat 5
  • sfc hat 6

helmets

Use SFC accent in three colors: red, black and white

NOTE: When using the cross accent, the SFC lettermark must be present elsewhere on the helmet, hat or apparell item.

  • helmet 1

    Front View

  • helmet 2

    Three-Quarter View

  • helmet 3

    Back View

equipment bags

Use primary eagle brandmark with team name underneath or the word mark “SFC EAGLES."

NOTE: When using the cross accent, the SFC lettermark must be present elsewhere on the helmet, hat or apparell item.

  • bag 1
  • bag 2

branding contacts

If you have questions regarding how to implement the SFC school or athletic branding guidelines, please contact Dawn Saunders at [email protected].

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