Branding Guidelines

We Make It Easy

The purpose of this site is to help you understand how to implement Santa Fe Christian Schools branding guidelines across all communications. Consistency is important to the success of our overall brand recognition. On this page, you’ll find all the tools you need to use the school and athletic logos, the brand color scheme and much more. All artwork is vector-based and was created in Adobe Illustrator. Preferred format is AI. Files are available in the following formats: AI, PDF, TIFF and JPEG.

Note to Vendors:

If you have a question on a situation not covered in these guidelines, please contact  Dawn Saunders. We’re here to help.

Please note that all artwork is vector-based and was created in Adobe Illustrator. Preferred format is AI. Files are available in the following formats: AI, PDF, TIFF and JPEG.

Santa Fe Christian Schools Must be represented on one line, do not split school name onto two or more lines.

Standard fonts:

San Serif: Futura, all caps

(Useful for headlines and captions)

Santa Fe Christian Schools
Santa Fe Christian

Serif: Century Schoolbook,

-20% letter spacing, upper and lower case

Colors

Primary colors: RED, WHITE
Accent color: GOLD

Color Symbolism

Red: Blood of Jesus
White: Purification by Jesus
Gold: Crowning Glory of God

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  SFC Red Values

  
  

  Pantone 201C
  CMYK: 10, 100, 78, 25
  RGB: 172, 20, 47
  HEX#: ac142f

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  SFC Gold Values

  
  

  Pantone 131
  CMYK: 0, 30, 100, 10
  RGB: 223, 166, 41
  HEX#: e5a812

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  SFC Black Values

  
  

  Pantone Process Black
  CMYK: 0, 0, 0, 100
  RGB: 0, 0, 0
  HEX#: 000000

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  Red/gold (on white backgrounds)

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  Red (on white backgrounds when printing in one color)

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  Black (on white backgrounds when printing in one color)

Background Guidelines

White/Gold (on dark backgrounds)

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White (on dark backgrounds)

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  Primary School Brandmark

  Use the primary school brandmark on all external communications.

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  Secondary School Brandmark

  Use these secondary logos when
  production limitations prevent the use
  of the primary logo. The logo at the
  right is the only approved alternative to
  the primary logo, and should be used
  sparingly.

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  Primary School Brandmark

  1" wide when using primary school brandmark

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  Secondary School Brandmark

  75" (3/4") wide when using secondary school brandmark

Primary School Brandmark

The approved font famlies for all school materials are Verdana, Helvetica, Futura, Whitney, Whitney Condensed, and Century Schoolbook.

Note:

Century Schoolbook Book (not Bold) with a kerning of –25 may be used for headlines.

• Body Copy

  

• Headlines

  

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  Primary Eagle
  Brandmark

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  Secondary Eagle
  Brandmark

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  Cross Accent Mark

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  Primary Lettermark

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  Secondary Lettermark

Use of “Athletics" and “EAGLES"

When using the primary eagle brandmark, use either a team name (such as “FOOT BALL") or “Athletics." When using the primary lettermark, use either “eagles," “athletics" or a team name.

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Modification:

The “SFC EAGLES" wordmark may be used for sports equipment and signage.

Note:

If “Santa Fe Christian" is used for collateral materials (such as posters), team jerseys or apparel, it must always appear on one line.

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Note:

Always maintain uniform proportion/ scaling when resizing any or all SFC marks.

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  .75" (3/4") wide

  is the minimum size for primary eagle brandmark;

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  .5" (1/2") wide

  is the minimum for the lettermark.

typography

The approved font for team names is City Medium Italic with a .25 point stroke and 150 letter spacing. Capital letters must be used in all instances. The approved font for team uniform numbers are City Bold Roman or City Bold Italic.

Colors

Primary colors: RED, WHITE
Accent color: GOLD

Color Symbolism

Red: Blood of Jesus
White: Purification by Jesus
Gold: Crowning Glory of God

•  

  SFC Red Values

  Pantone 201C
  CMYK: 10, 100, 78, 25
  RGB: 172, 20, 47
  HEX#: ac142f

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  SFC Gold Values

  Pantone 131
  CMYK: 0, 30, 100, 10
  RGB: 223, 166, 41
  HEX#: e5a812

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  SFC Black Values

  Pantone Process Black
  CMYK: 0, 0, 0, 100
  RGB: 0, 0, 0
  HEX#: 000000

Preferred:

Two ink colors RED and BLACK

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Modification:

Although not preferred, one ink color may be used in special circumstances.
RED or BLACK

NOTE:

Eagle head must remain filled with white at all times.

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Use of Gold accent color

You may use the gold accent color around the perimeter of the brandmark, but only for applications in which the mark appears larger than 4" in width.

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Two-color primary or secondary brandmark may be used on the following background colors: White, Red, Black

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  Red/Black (on white backgrounds)

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  White/Black (on red backgrounds)

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  White/Red (on black backgrounds)

One-color primary or secondary brandmark may be used on the following background color:
White

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  Red on White
  Background

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  Black on White
  Background

Gray may be used as a background color for workout attire and coach’s jerseysonly.
Three ink colors: Red, black and white
Two ink colors: Black and white
One ink color: Black only

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Use the primary eagle brandmark with team name spelled out and aesthetically centered underneath.

White: Purification by Jesus
Gold: Crowning Glory of God

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Note: Do not use the word “EAGLES" underneath the brandmark.

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Note: Use the word “EAGLES" with the lettermark ONLY (do not use the word “EAGLES" with the brandmark.)

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  Two ink colors: Red and black

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  One ink color: Red

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  One ink color: Black

Two-color primary or secondary lettermark may be used on the following background colors:
White, Red, Black

Note: When using two ink colors, the “SFC" must always be filled with red.

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  Red and black on white background

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  White and Black on red background

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  White and Red on black background

One-color lettermark may be used on the following background color: White

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  Black on white

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  Red on white

Modification: When printing the letter mark onto red or black backgrounds, only a modified outlined version of the primary or secondary lettermark may be used.

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  White (outline) on Red
  (No fill)

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  White (outline) on Black
  (No fill)

Gray may be used as a background color for workout attire and coach’s jerseys only. One ink color: White or Black

MODIFICATION: When printing onto a gray background, only a modified outlined version of the lettermark may be used.

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  White (outline) on Gray
  (No fill)

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  Black (outline) on Gray
  (No fill)

Use the SFC lettermark with team name spelled out and aesthetically centered underneath.

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Eagle/Cross to be used ONLY when “SFC" or “Santa Fe Christian" appears elsewhere on the garment or publication.

Eagle head not permissible to use by itself; must always be used in conjunction with the cross.

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  2 color
  Red, Black

Eagle head must always be filled with white. DO NOT FLIP/REFLECT the eagle head; the beak must always be on the right.

NOTE: Do not use cross accent in conjunction with primary eagle brandmark.

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Use the secondary eagle brandmark in the following ink colors: RED and BLACK or RED ONLY

Team Jersey Example with Secondary Brandmark

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  Two Color

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  One Color

Use primary SFC lettermark in the following ink colors: red and black
or red only. Font for numerals is City Bold.

Team Jersey with Secondary Lettermark

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  Two Color

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  One Color

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  Team Shorts

Use primary eagle brandmark in three colors: red, black and white

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Use primary lettermark in three colors: red, black and white

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Note: When using the lettermark, it’s permissable to use the cross accent on right side (Option A)OR back of hat (Option B), but not both.

Use SFC accent in three colors: red, black and white

Note: When using the cross accent, the SFC lettermark must be present elsewhere on the hat or apparell item. The lettermark may be used either on the right side (Option A) OR the back of the cap (Option B), but not both.

Option A

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Option B

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Use SFC accent in three colors: red, black and white

NOTE: When using the cross accent, the SFC lettermark must be present elsewhere on the helmet, hat or apparell item.

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  Front View

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  Three-Quarter View

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  Back View

Use primary eagle brandmark with team name underneath or the word mark “SFC EAGLES."

NOTE: When using the cross accent, the SFC lettermark must be present elsewhere on the helmet, hat or apparell item.

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branding contacts

If you have questions regarding how to implement the SFC school or athletic branding guidelines, please contact Dawn Saunders at dsaunders@sfcs.net.